Swimming Icon Leads Team Blu Frog, A LIMU Sports Marketing Initiative

Lake Mary, FL — October 21, 2010 — Competitive Swimmer Rowdy Gaines continues his record-breaking season at an event named in his honor – The Rowdy Gaines Masters Classic.  With a time of 1:38.79 in the 200 freestyle relay, his team, including Keith Switzer, Marc Middleton and Scot Weiss beat the past record by over two seconds.  Sponsored and powered by LIMU’s healthy Fucoidan energy drink, BLU FROG™, Rowdy continues his passionate advocacy for the nutritional company based in Florida.

“I’m so thrilled with team BLU FROG’s effort and determination at this hometown event,” said Rowdy Gaines.  “I feel fortunate to unite my enthusiasm for swimming and my belief in the healthy benefits of LIMU’s nutritional products.  It’s such a fun time at these events when you can stand, and swim, for things you believe in – like a healthy lifestyle and unique nutritional products.  LIMU gives me the opportunity to use my time in and out of the water to support that message.”

As part of LIMU’s re-branding efforts, the company has enhanced its visibility of Rowdy Gaines’ involvement with the company including a web site, logo and marketing campaign.   Sponsoring several of Rowdy’s events and providing branded apparel, the company has seen increased recognition of their energy drink, particularly with Rowdy training with BLU FROG for every competitive swimming event.

“Rowdy is such an exceptional sports role model and powerful asset in communicating the LIMU brand,” said Kerry Brown, LIMU Marketing Director.  “We look forward to expanding our work with him and sharing his belief in the many benefits of Fucoidan supplementation, including BLU FROG and LIMU’s family of products.”

The marketing strategy with Rowdy Gaines has been an ongoing partnership since Gaines joined the company as an employee in 2007.  In addition, the inspiring athlete also runs Rowdy’s Kidz, a charitable cause under the LIMU GIVES initiative.  The company will develop more campaigns with Gaines, as these kinds of sponsorships have proven beneficial in increasing awareness of Direct Sales companies.  Visit www.rowdygaines.com to learn more of his work with LIMU and swimming career.

Rowdy Gaines Records

1980 World Swimmer of the Year, Swimming World / 1980 Swimmer of the Year, United States Swimming / 1981 Southeastern Conference Athlete of the Year / 1982 McDonald’s Spirit Award / 1982 ConocoPhillips Performance Award (first recipient) / 1984 Florida Sports Hall of Fame Amateur Athlete of the Year / 1984 World Swimmer of the Year, Swimming World / 1984 AAU James E. Sullivan Award Nominee / 1988 Alabama Sports Hall of Fame / 1995 International Swimming Hall of Fame / 1996 Florida Sports Hall of Fame / 2005 Olympic Hall of Fame / 2007 NCAA Silver Anniversary Award

About LIMU™

LIMU is an established global nutritional company solely focused on marketing the rich health benefits of marine bioactive, Fucoidan.  Employing a direct sales business model, LIMU continues to expand its network of Members across the globe, with tens of millions of dollars in commissions paid. Based in Florida, LIMU is an industry leading home-based business opportunity, helping people to enjoy a higher quality of life. For more information on LIMU and its exclusive Fucoidan product formulas, please visit www.thelimucompany.com.